Our Mission

About Aware

We believe financial peace comes from awareness, not control.

Our Story

Aware was born from a simple observation: most people don't need another budgeting app that makes them feel guilty about their spending. They need peace of mind.

We noticed that financial anxiety often comes not from actual problems, but from uncertainty. That nagging question: "Should I be worried right now?" Most financial apps try to solve this with more data, more charts, and more control. But more information often leads to more stress.

So we built Aware differently. Instead of overwhelming you with data, we give you one simple answer: everything is okay, or here's what you should pay attention to. That's it.

Our Philosophy

Awareness over Control

You don't need to control every rupee. You need to know when things are off track. We focus on awareness that leads to calm, not control that leads to stress.

Simplicity over Complexity

Most financial apps give you 20 different charts and graphs. We give you one clear message. Because clarity reduces anxiety.

Effort-free Tracking

Financial tracking shouldn't be a daily chore. Aware automatically captures your expenses from SMS and email, or lets you add them quickly when needed. Zero daily effort required.

Privacy First

Your financial data is yours. We never sell your data, and we use bank-level encryption to keep it safe. Read our privacy policy for details.

What We're Building

Aware is designed for people who want to be financially responsible without becoming obsessed with their finances. We're building:

Automatic Expense Tracking

Your expenses are captured automatically from bank SMS and emails. No manual entry required for most transactions.

Weekly Insights

Once a week, get a simple message about your spending. Are things normal? Is there something to pay attention to? That's all.

Pattern Recognition

We learn your normal spending patterns and alert you only when something is genuinely different.

Secure & Private

Your data is encrypted, never sold, and always under your control. We take privacy seriously.

Join Us on This Journey

We're launching soon. Join our waitlist to be among the first to experience financial awareness without the anxiety.

Join the Waitlist